4ThePlayer, headquartered in London, was founded in 2018 by industry experts Andrew Porter and Chris Ash. They collectively bring over 40 years of experience to the company.
The company’s mission is to redefine the gaming industry by setting new standards in innovation and player engagement. Its mission statement reflects the bold goal of creating distinctive, player-centric games that are not only thrilling but also ethically sound.
The core strategy involves creating unique themes, designs, and features to consistently engage players, backed by superior math mechanics for a thrilling gameplay.
Key to 4ThePlayer’s growth and success are its strategic alliances. Notably, the collaboration with Yggdrasil Gaming through the Masters Program allows 4ThePlayer to develop and release unique games via Yggdrasil’s extensive network of partner sites, thereby increasing their reach and presence in the online gaming industry.
Standing out in the gaming industry, 4ThePlayer places strong emphasis on player engagement. It actively incorporates feedback from players in the development process, ensuring the games offer experiences that are both entertaining and engaging.
In the current digital age, where mobile devices are the preferred platforms for online activities, 4ThePlayer’s mobile-first approach is both timely and strategic. Their games, designed primarily for handheld devices, offer high-quality gaming on the go. The Big Reel Portrait Mode, a unique feature using 60% of the screen (up from the standard 20%), enhances the overall gaming experience on mobile devices.
4ThePlayer is a pioneer in introducing unique gaming mechanics, such as the Plus+Ways mechanic, offering a novel way to win. This mechanic awards a win for the first instance of a symbol on each reel and equal payouts for every subsequent instance of the same symbol, providing players up to 32,768 ways to win. The first game to incorporate this Plus+Ways mechanic was the 1 Left Alive slot, setting a new standard for future slot games.
Thanks to strategic collaborations with prominent platforms such as Yggdrasil Gaming’s YGS Master, NextGen Gaming’s NYX Interactive, and Relax’s programs, 4ThePlayer’s games have a broad reach. Players from numerous licensed jurisdictions, including the UK, Sweden, Denmark, and Malta, can enjoy their games on hundreds of slot sites. This wide accessibility ensures their innovative and exciting games reach a diverse player base, further reinforcing their standing in the industry.
| Game | Unique Feature | Number of Ways to Win |
|---|---|---|
| 1 Left Alive | Plus+Ways Mechanic | Up to 32,768 |
| 9k Yeti | Snowstorm Free Spins Bonus, RTP rate of 97% | 4,096 |
In conclusion, 4ThePlayer has successfully carved a distinctive niche in the online casino gaming industry. Their unwavering commitment to innovation, player engagement, and responsible gaming has set them apart as a frontrunner in the field.
As 4ThePlayer continues to grow and evolve, it’s clear that they will remain a potent force in the online gaming industry in the years to come, setting new standards and pushing the envelope of innovation and player engagement.
4ThePlayer was founded by two industry veterans, Andrew Porter, the former Playtech Casino Content Director, and Chris Ash, the founder of Ash Gaming.
4ThePlayer prioritizes player engagement, encouraging feedback from players to inform their game development process. They are also committed to a mobile-first strategy, designing games primarily for handheld devices.
The company has formed strategic partnerships with Yggdrasil Gaming, NextGen Gaming’s NYX Interactive, and Relax’s programmes, which have been instrumental in its growth and success.
The Plus+Ways mechanic is a unique gaming feature developed by 4ThePlayer. It offers a win for the first instance of a symbol on each reel and additional equal payouts for every other instance of the same symbol, providing up to 32,768 ways to win.
